M. Sufyan AliSenior Product DesignerAbout
I’m a senior product designer focused on making complex digital products easier to use.
Over eight years, I’ve designed for marketplaces, enterprise finance, SaaS, and digital platforms. I work from research and interaction models through to systems and delivery.
Today, I lead product design for B2B leasing and automotive-finance platforms at NETSOL.
Work history
Full résumé ↗
Senior Product Designer · NETSOLLeading product design for B2B leasing and automotive-finance platforms—turning specialist operational and financial requirements into clear workflows, interaction models, and implementation-ready systems.
Senior Regional Product Designer · DarazDesigned and shipped 30+ marketplace capabilities across Coins, Live Commerce, Influencer Hub, Search Ads, Seller Center, product pages, and gamification—supporting seller participation and growth-focused journeys.
UI/UX & Digital Designer · InvoZoneDesigned end-to-end product experiences for SaaS, AI, health tech, EdTech, travel, banking, blockchain, CRM, and internal productivity teams—from early concepts through delivery.
UI/UX & Digital Designer · ContegrisDesigned digital products and brand touchpoints for enterprise and public-sector work, spanning interfaces, websites, campaigns, motion, and print.
Created reusable UI patterns, clearer component guidance, documentation, and accessibility-minded updates that made product delivery more consistent.
This portfolioLive · A continuously evolving portfolio shaped through design and code.
Design QA NotesConcept · Turning visual reviews into concise implementation feedback.
Type Scale CheckerConcept · Spotting inconsistent typography and hierarchy.
Student Prompt Pocket GuideSide project · A compact study-prompt reference.
Side Note notebooksSide project · Exploring pocket notebook construction and everyday use.
Research-led product thinking, clear interaction models, and systems that carry through delivery.
Notebook makingLearning how paper, binding, boards, finishes, and pocket-friendly proportions come together.
Language studyBuilding foundations in Japanese, Spanish, and German.
FigmaFlexible enough for exploration, systems, prototyping, and collaboration.
NotionTurns loose notes into a useful personal or team system.
ChatGPT & CodexShorten the distance between an idea and a working prototype.
FramerOffers a direct visual path from composition to a responsive website.
Short termDeepen these case studies and turn practical design-tool ideas into usable products.
Long termGrow into a global design-leadership role while building independent products that make complex work clearer.
BS (Hons) Software Engineering, Riphah University, Islamabad.
Open toSenior product design roles, international teams, and thoughtful product challenges.